Tierra Whack partners with LEGO Group for her new music video, “Link”.
On her one-way ticket to outer space, the Philly’s Queen of the block brings her whimsical flow to a far magical planet where she encounters inter-galactic creatures, rocket launchers, hummingbirds, and castles.
The track is part of LEGO’s new campaign, Rebuild The World, which focuses on inspiring children to express their individual creative play and vital skills on “self-confidence, resilience, and collaboration”.
“I was so excited to work with kids because their energy is fun, exhilarating, never-ending, and full of surprises,” says Tierra Whack on the creative process. “I really trusted them, and I knew they were going to come up with something great. What I loved most about the process was being able to partner with such an iconic company like the LEGO Group because we could make anything happen!”