Better lay low. Fresh off the release of his Me vs. Me, NLE Choppa’s wilding out for his mixtape’s new video. Directed by Ben Marc, the Memphis rapper brings his raging flow while channeling a few roles including a doctor, a shooter, Huey Newton, and Loc Dog.
Video: Lil Tecca “Fallin”
Everybody get up. Lil Tecca’s stunting to the occasion on his new single, “Fallin”. Making it his first music since last year’s We Love You Tecca 2, the black-and-white visual finds the young Queens rapper levitating in the air referencing his perseverance and newfound fame.
Video: Tee Grizzley “Afterlife”
Tee on the keys. Tee Grizzley brings the “Afterlife” on his new single produced by JR Rotem. Shot by Ben Marc, the gritty visual finds Tee Grizzley narrating the repercussions of the streets in a series of drug deals, robberies, killings, and the aftermath.
Video: Lil’ Keke Ft. DJ Chose “Don’t Get Involved”
Don’t come outside. After repping the hometown with the crew (“We From Texas“), Lil’ Keke spreads a powerful message in his new music video featuring DJ Chose. Posted up at the crib, the two Houstonians detail street survival and the consequences of their environments while various scenes play out from relationship issues and family bondings […]
Video: Est Gee “Who Hotter Than Gee”
Nobody! Est Gee talks his shit on his new single produced by DJ Swift. Shot by Diesel Films, the complimentary clip centers Est Gee flexing his braggadocious and aggressive raps in the midst of fiery effects, jewelry, and strippers.
Video: Babyface “My Thoughts 3 / Pop’s Prayer”
Let us pray. Babyface Ray just released his Face album and plugs the project with a video for its opening track. In the wintry and deserted streets of Detroit, Babyface Ray takes a moment to reflect while walking through his stomping grounds before he is welcomed with “Pop’s Prayer” at home with his family. Amen.
Video: Nigo Ft. A$AP Rocky “Arya”
A$AP back! After keeping a low profile, A$AP Rocky makes his return on Nigo’s “Arya”, the first single off the fashion designer and producer’s I Know Nigo. Anchored by subtle pianos and a bass-heavy soundtrack, Lord Pretty Flacko Jodye boasts his riches and swag on braggadocious anthem. The AWGE-directed clip centers A$AP performing at a […]
Cam’Ron Funkmaster Flex Freestyle
Killa! Cam’Ron invaded the Hot 97 studios earlier this week and participated in Funkmaster Flex freestyle series. With a packed studio looking on, the Harlem vet cracked the mic and delivered his witty bars and cocky flow over two beats in six minutes. This marked Cam’s first Funk Flex freestyle since his Dipset appearance in […]
Video: Rick Ross Ft. Willie Falcon, The-Dream “Little Havana”
Oh Havana! Hot off the deluxe edition of his Richer Than I Ever Been, Rick Ross takes it to “Little Havana” for his new video featuring Willie Falcon and The-Dream. Directed by Jose Daniel Freixas and an intro by former drug kingpin Willie Falcon, Rick Ross and The-Dream boasts his selfmade status over Boi-1da’s beat, […]
Video: Ella Mai “DFMU”
Ella Mai is back. After reemerging in 2020 with “Not Another Love Song“, Ella Mai returns with “DFMU”, the latest single off her forthcoming sophomore album. Symbolized by “Don’t Fuck Me Up”, the Mustard-produced track finds a vulnerable Ella Mai lamenting on a toxic relationship. The accompanying video directed by Loris Russier trails Ella and […]