The legendary duo Clipse—consisting of brothers Pusha T and Malice—has reunited with the visionary Tyler, The Creator to deliver the official music video for their standout collaboration, “P.O.V.” This visual release arrives as a high-profile companion to their critically acclaimed album, Let God Sort Em Out, which has garnered significant buzz and a coveted nomination for Best Rap Album at the upcoming GRAMMY Awards.
A Cinematic Vision by Cole Bennett
Directed by the renowned Cole Bennett of Lyrical Lemonade, the “P.O.V” video is a masterclass in minimalist storytelling. Eschewing flashy effects for a more grounded, surreal aesthetic, the video places the three artists inside a quiet, unassuming restaurant setting. The atmosphere is punctuated by the presence of the iconic animatronic band, The Rock-afire Explosion, adding a nostalgic yet eerie layer to the performance.
The Creative Synergy
The collaboration highlights the seamless chemistry between Clipse’s sharp, street-hardened lyricism and Tyler’s off-kilter, eccentric production style. Following the release of their previous visual for “FICO” featuring Stove God Cooks, this new offering cements their status as a dominant force in modern hip-hop. The “P.O.V” video not only serves as a promotional tool for their GRAMMY-nominated project but also as a testament to the enduring relevance of Pusha T and Malice within the industry.
Why ‘P.O.V’ Matters
In an era of fleeting trends, the partnership between these artists feels deliberate and necessary. Fans of Let God Sort Em Out have long awaited a visual treatment for this track, and the collaboration with Lyrical Lemonade ensures that the artistic vision of the song is fully realized. Whether you are a long-time devotee of Clipse’s coke-rap roots or a newer fan of Tyler’s expansive musical universe, this video provides a compelling “point of view” into the creative minds of some of rap’s most influential figures.
