A High-Profile Collaboration
The legendary hip-hop duo Clipse, comprised of brothers Pusha T and Malice, have officially released the music video for their standout collaboration, ‘P.O.V.,’ featuring the visionary artist Tyler, The Creator. This track serves as a pivotal moment on their latest studio album, Let God Sort Em Out, a project that has already garnered significant critical acclaim and earned a nomination for Best Rap Album at the upcoming GRAMMY Awards.
The release of this visual marks another chapter in the duo’s successful return to the forefront of the rap industry. By tapping Tyler, The Creator for this feature, Clipse has bridged the gap between their classic, gritty lyricism and the modern, experimental aesthetic that Tyler has mastered over the last decade.
Visual Storytelling and Production
Directed by the renowned Cole Bennett of Lyrical Lemonade, the ‘P.O.V.’ music video is a masterclass in surrealist visual storytelling. Eschewing the typical tropes of high-budget rap videos, Bennett opts for a grounded yet unsettling setting: a simple, retro-style restaurant. The juxtaposition of the artists performing in this mundane environment against the presence of the animatronic band, The Rock-afire Explosion, creates a distinct, dreamlike atmosphere that aligns perfectly with the song’s production.
The chemistry between Pusha T, Malice, and Tyler is palpable throughout the video. Each artist brings their unique cadence and perspective to the track, while the visual direction ensures that the viewer remains engaged with the eccentric imagery. It is a testament to the creative vision of all parties involved that they can maintain such a high level of artistic integrity while delivering a video that is both accessible and deeply weird.
The Legacy of Let God Sort Em Out
The success of ‘P.O.V.’ is just one piece of the puzzle for Let God Sort Em Out. The album has been widely praised for its sharp production and the brothers’ ability to maintain their signature ‘coke rap’ storytelling while evolving their sound for a new generation. The inclusion of features like Tyler, The Creator and the previously released ‘FICO’ with Stove God Cooks highlights the duo’s ability to curate a project that feels both nostalgic and forward-thinking.
As the GRAMMY Awards approach, the buzz surrounding the album continues to grow. Whether or not they take home the trophy, the cultural impact of this reunion is undeniable. Clipse has proven once again that they are masters of their craft, and with visual partners like Lyrical Lemonade, they are ensuring that their legacy is cemented in the digital age.
