Video: J.Cole “Amari” | Rap Radar

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Video: J.Cole “Amari” | Rap Radar

Hold tight.

J.Cole defines his greatness in the first visual off his new album, The Off-Season. The track is dubbed after his manager Ibrahim “IB” Hamad’s son, Amari and produced by himself, Sucuki, T-Minu, and Timbaland.

Directed by Mez for Heirs, Cole returns to New York City and unleashes his fiery flow in a series of eye-catching shots. He mobs with the crew in the projects and dappers up with members of Dreamville.

Elsewhere, Jermaine controls a Dreamville helicopter from a city skyline, sets a booth on fire, and kicks it with a baddie and a bowl of ramen noodles in a dorm room full of plaques. The clip ends with a young Cole holding on to his older self from falling off a bridge. Hold on to your inner child.

Over the weekend, J.Cole made his debut in the Basketball Africa League as his Rwanda Patriots defeated the Nigeria’s River Hoopers 83-60.

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