For the kids.
Joyner Lucas is for the kids in the video to his new single featuring Lil Tjay.
Directed by Joyner Lucas and Ben Proulx, Lucas and Lil Tjay give their take on the influence of hip hop on kids. Impersonating various characters idolized by children, Lucas plays a Santa giving guns and drugs to kids, a Booze Clues host, and more, while Lil Tjay promotes sex and money on a set full of bikini-clad models from the television screen. The powerful clip ends with the message “Let’s be better role models”.