For the culture.
Lil Baby is all about giving back on his new single, “Merch Madness”.
In the accompanying music, the Atlanta rapper hits a high school and a series of charity events as he raps reflects on his come up, success, and emphasizes the importance of giving back to the community.
“Merch madness, I done took it global / Jump back in my bag, did this one for the culture,” he raps on the hook on top of a school bus and inside a classroom. “Ain’t too good to give, my cup been running / Made these millions for the kids, I gotta turn it over,” he continues while giving donations to kids and attending a NBA basketball game.
The video also features cameos from DJ Khaled, Meek Mill, Robert Kraft, Michael Rubin, Jayson Tatum, Chris Paul, and many more.
The Richie Souf-produced track is Lil Baby’s first record since “Go Hard” in April. He has since collaborated Gucci Mane and The Weeknd.
