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Mae Stephens Is Evolving TikTok Pop From “ABCDEFU” To “IDGAF”

I’ve written about TikTok’s lottery-like rags-to-riches fantasy in this column before — it’s what YouTube’s head of catalog Ryan Thornton once described to Billboard as the “potential of any song to go viral.” About five years into TikTok’s mainstream reign, countless unknown artists have benefited from that literal overnight virality and parlayed that success into […]

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Snow Ellet – “Whiskey & Soda Pop”

Over the past few months, Chicago’s Snow Ellet has been sharing some nostalgia rush-inducing singles that he recorded with Illuminati Hotties’ Sarah Tudzin. So far, we’ve gotten “Playing Dead” and “Elevator,” and today we’re getting the final track in the trifecta, “Whiskey & Soda Pop.” It’s giving Blink-182, it’s giving childhood, it’s giving All-American Rejects’ […]

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1017 Thug Turns 10

Young Thug is not an alien. He’s not a “post-verbal” pioneer, a mumble rapper, a genderqueer revolutionary, a gambling addict with an eating disorder, a crime lord, or our lord and savior. Without fail, people twist their takes into grotesque balloon animals when trying to wrestle with Young Thug’s groundbreaking presence. Critics, commenters, Lyor Cohens, […]

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